Launching an Online Business is Hard Work.

Launching an Online Business is Hard Work.
Photo by Andy Hermawan / Unsplash

Many people selling courses or eBooks will write about how easy it is to make money online.

Just sign up for Shopify or Ghost. Add your Stripe account. Create your product. And click publish. Then wait for people to start paying you lots of cash.

Only it doesn’t work that way.

Yes, the technology is easier than ever and the friction for being an online creator is almost zero these days. We can literally launch a new side hustle in as little as 10 minutes and for almost no investment.

But for every 100 people who start, 99 will fail.

Launching a successful online business takes a lot of hard work but the “experts” selling their advice won’t tell you that. Why?

Because you won’t buy their shit if you really know just how much work it takes to make any money in the digital space — let alone the lofty six figure dream so often being sold.

man holding banknote
Photo by Travis Essinger on Unsplash

A quick story of success and failure.

I was one of the very first online creators selling digital products and courses before most people could truly understand the power of the internet. I started blogging in 2005 and built a huge audience on a variety of niche topics.

Then I spoke across the country on digital media, branding, websites, and membership platforms before launching some of my own products and books. Everything was perfect according to the online money playbook.

Wanna know how many times I made more than six figures in a year?

Just once.

Yeah, that’s the absolute truth!

After a decade of writing and hustling and producing, I personally was only able to cross that magical threshold only one fucking time.

Now before you assume I just probably sucked at what I offered — and rightly so — it’s important to state that I helped make millions of dollars for other people and companies with the same knowledge or skills!!!

So I know what works.

There’s a lot to be said for my personal business failures, but it had nothing to do with the offering or a lack of interest from buyers. It wasn’t the technology stack, branding, marketing, or customer support.

It was all because I didn’t want to do the hard work. There was very little commitment to building and growing the business as it was required.

I wanted it to be easy, passive income. Ultimately it was a race to welfare.

Why is this important to you?

You have to understand that most of what you read or learn about making six figures online is absolute bullshit. There is no magic bean or secret formula that will get you to earn passive income. Telling you otherwise is a great disservice to you and your dreams.


If you have the drive and commitment to be a success, and are willing to put in the hard work, there is a way greater chance of you achieving your goals. You will probably make it.

It’s not gonna be easy but it’s doable.

And I wish you the best as you take the journey.

Let me know if I can help in any way.